There is something undeniably romantic about being able to see the world through a creative lens. I am grateful that I get to practice and look at the world from this perspective everyday. I have honed my craft and had the opportunity to work on a ton of great projects. For the last four and a half years, I worked at Media Nation, a marketing & advertising company, and co-founded a start-up in Myanmar: Myanmar Online Creations.
When I’m not working, you’ll usually find me listening to high quality (flac) music or experimenting with my health and performance. If I find something interesting, I tend to get obsessive and do a deep dive on the subject or activity.
That’s me in a nutshell.
No matter the project or campaign, my approach is always guided by the same process. Planning is what makes each idea unique and each project a success.
This is where it all begins: I start with a kick-off call or meeting to identify the needs and get a clear understanding of the project scope. The goal is to develop a concise action plan to get you where you want
This is the backbone of the creative process. Each project calls for different methodologies: immersion, journey mapping, personas, competitive analysis, etc. Sticky Notes are always involved.
This is where I convert research and ideas into prototypes. At this stage, I know which direction the project will go in.
Finally, this is the stage where the prototypes are turned into the final product. Once the concepts and mockups are approved, I work on the final execution and deliverables.