UI & UX
I was approached to create the logo and marketing materials for the launch of the brand. The challenge was to distill the name into a single mark that would communicate social change and impact. While multiple concepts were presented, there was a clear winner that answered the creative brief. After several iterations, I noticed that the words “I Act” can be created from the company name.
This proved to be the most elegant solution that spoke to the idea that individual action needs to be taken to cause change. Visually, I wanted the mark to have an enclosed shape. Inspired by the clapperboard often used in film, the final mark fits nicely into a square lockup and allows for a versatile application. The mark is also inspired by protest signs, with the type set in all capitals with a reddish color to the words “I Act”.
Along with the mark, I created a series of posters that further reinforce the idea of action on an individual level. Placing a portrait of an individual in between the words “I Act” clearly communicates the target idea.
InTouchLink is a digital solution for senior living communities. The software and custom TV component provides seniors and staff with tools to manage all aspects of senior living including but not limited to: menu planning, activity calendars, newsletters, in-suite channels, activity tracker, and online learning center.view project
Optical Expressions is an independent wholesale eyewear provider with a strong focus on hand picked frames. I was approached by the client to update the brand and website.view project